•To build a Product Portfolio through selectively working with 3rd parties who can manufacture Good Quality, Category Additive products at a Competitive Cost.

•To build Customer Business Plans that meet stakeholders needs: Customer KPI’s, Clarke Millar KPI’s (Distribution, Rate of Sale and Market Presence) and Consumer Satisfaction.

• To drive the Availability of Clarke Millar chilled and ambient products across our Retail, Wholesale and High Street distribution channels.

•To optimise our Organisational Capability (Knowledge & Innovation) and our internal business processes (Efficiency) to maximise our Financial Performance: Profitability and Sales Growth.